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The house was taken over by the Bancrofts, who re-opened the Theatre with a revival, Money. The auditorium re-construction enclosed the stage in the first complete picture frame proscenium. The abolition of the pit by the introduction of stalls seating divided by plain iron arms set a formidable precedent and caused a small riot.
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BeerbohmTree transfers from The Comedy Theatre with The Red Lamp, installs electric light and takes over after the retirement of the Bancrofts.
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Oscar Wilde premieres his first comedy A Woman of No Importance, followed by An Ideal Husband.
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Trilby ran for over 260 performances, from the profits of which Beerbohm Tree builds Her Majesty's Theatre across from the Haymarket, and established RADA.
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Cyril Maude and Frederick Harrison become lessees, opening with Under the Red Robe, Stanley Wyman's adapted novel.
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The Little Minister – J.M. Barrie with Cyril Maude and Winifred Emery. Music by Sir Alexander Mackenzie. 320 performances.
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Fred Terry produces and premieres Sweet Nell of Old Drury.
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Theatre closed for the rebuilding of the foundations front of curtain. Designed by Stanley Peach.
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Maude acquired the Playhouse Theatre, The Old Avenue, upon which Charing Cross Station fell, and leaves Harrison in control.
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Herbert Trench produces the acclaimed Maurice Maeterlinck's Blue Bird, translated by Teixeira DeMattos.
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Celebrated 617 performances of Bunty Pulls the Strings, a Scottish comedy by Graham Moffat.
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Ibsen's Ghosts premiere performance.
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532 performances of General Post, a comedy by J.E.Harold Terry.
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J.M.Barrie's Mary Rose had a run of 399 performances.
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Harrison dies; Horace Watson becomes General Manager under a Trust. Ralph Richardson gives 610 performances of Yellow Sands.
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Marie Tempest gives 632 performances of The First Mrs Fraser.
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Under Stuart Watson the stalls bar was excavated, but not completed until 1941 owing to the War. John Gielgud produces a repertory season commencing with The Circle and Love for Love, followed by Hamlet, A Midsummer Night's Dream and The Duchess of Malfi.
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Present Laughter (Noel Coward), Lady Windermere's Fan and The Importance of Being Earnest (Oscar Wilde) alternated with This Happy Breed.
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Stuart Watson dies and is succeeded by his son, Anthony.
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John Gielgud directs School for Scandal with Ralph Richardson, Margaret Rutherford, Anna and Daniel Massey and The Tulip Tree (N.C.Hunter) with Celia Johnson, John Clemente, Lynn Redgrave.
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Louis I Michaels becomes lessee, bringing classic grandeur such as Voyage Round My Father (John Mortimer) starring Alec Guinness, succeeded by Michael Redgrave.
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Crown Matrimonial (Royce Ryton) with Wendy Hiller.
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On Approval with Geraldine McEwan & Edward Woodward.
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The Circle with Googie Withers and John McCallum.
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Rosmersholm with Claire Bloom & Daniel Massey.
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The Millionairess, with Penelope Keith and Waters of the Moon, starring Ingrid Bergman in her last stage engagement.
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The Crucifer of Blood, with Keith Michell & Susan Hampshire.
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Make and Break (Michael Frayn) with Leonard Rossiter.
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Louis I Michaels, Impresario, dies. The Theatre is now owned by Louis I Michaels Ltd, with President, Enid Chanelle and Chairman, Arnold Crook, offering great British theatre such as Overheard with Peter Ustinov and Virginia with Maggie Smith.